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?San Francisco, January 15-18, 2002 |
? Macromedia Usability SummitDesigning for the User
| Register Now Call 800-848-5523! |
Please Note: As we update Macromedia Web World to provide the best
possible value, this information is subject to change.
| ? | Tools and technologies are important, but what determines a Web site's success is its usabilityhow easy it is for users to navigate a site and get what they came for. At the Macromedia Usability Summit, you'll learn the secrets of information architecture and see how to improve the user and customer experience. |
 Macromedia Usability Summit Sessions: January 18
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Breakfast Demo: The Macromedia? FlashTM Evolution: Creating Flash Experiences Jeremy Clark As the Web has evolved, so has Macromedia Flash. Not simply an animation tool, Macromedia Flash is the key to designing and delivering not only low-bandwidth Web content, but also engaging applications, user interfaces, presentations, entertainment, rich media ads, training courses, and even television broadcasts. In this session, Macromedia Flash Product Manager Jeremy Clark will explore the ways for you to maximize your skills and profit in these emerging markets. 8:00 - 8:45 |
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Being Content with Flash Jared Spool The secret to making Flash work is in the content. One of today's top usability researchers discusses when Flash is the development platform and when it isn't. See examples of animation that makes a positive difference to the user interface and examples of when it didn't achieve what the designers intended. 9:00-10:00 |
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Information Design: From Concepts to Process Kelly Goto Applying real-world scenarios to your site's information design and content layout can improve the user experience. From conceptual development to usability testing, learn how the principles of organization, navigation, labeling, and structure can improve the user experience. Presenting and organizing information " Site-mapping techniques " Wireframe detail and development " The value of testing 10:15-11:15 |
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User-Centered Design Strategies Christina Wodtke Usability testing may reveal if your users can use a site, but how will you know they'll want to? User-centered design allows you to get feedback from potential end-users in each iteration of a project, resulting in sites that aren't merely usable but also desirable and enjoyable. User-centered design approaches " Contextual inquiry, rapid prototyping, participatory cardsorts, guerilla-style usability " Developing user profiles 11:30-12:30 |
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The How and Why of User Testing Kelly Goto The best way to assess your site's design and structure is to test it with actual users. But usability testing is more than just sitting someone down with a mouse and a browser. Learn how to conduct tests that deliver meaningful results. How to test usability " How user testing will affect your site's architecture " Case studies: what actual tests reveal " Tips and tricks for usability testing 2:00-3:00 |
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Designing E-Commerce that Works Richard Dean If you build it, will they buy? Not unless you make shopping straightforward and secure. Effective e-commerce combines information design, identity design, interaction design, and interface design. Learn how to improve salesno matter which e-commerce solution you use. Strengthening brand identity " Improving the e-commerce user experience " Interface do's and don'ts " Clicks and mortar: tying in to the real world 3:15-4:15 |
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Deconstructing...You! The Flash Conference Faculty Top Flash developers critique several of our attendees' Flash projects. Bring your pencilyour project may be among the ones we evaluate in this lively wrap-up session. 4:30-5:30 |
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