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Macromedia Web World San Francisco,
January 15-18, 2002?

? The Macromedia Flash Conference SessionsEnhancing the Interface

Register Now Call 800-848-5523!

Please Note: As we update Macromedia Web World to provide the best
possible value, this information is subject to change.

? Flash is the most widely used technology for delivering advanced animation and interfaces, thanks to its fast-downloading vector graphics and powerful animation, typography, MP3 audio, and scripting features. The free Flash Player boasts an installed base of over 330 million users96 percent of all Web users are able to view Flash content without having to download and install additional software. At The Macromedia Flash Conference, the best Flash designers and teachers show how to create and deliver bandwidth-friendly Flash-based interfaces, Web applications, and animations. Learn how to create engaging, accessible Flash content that goes beyond eye candy to add genuine value to your Web or intranet site.

The Macromedia Flash Conference Sessions:

Day One: January 17
Breakfast Demo: Using Dreamweaver? UltraDevTMand ColdFusion? Studio Together
Flash Usability: Issues and Answers
Optimizing Flash Performance
Flash for Everyone: Authoring for Accessibility
Sound and Flash
ActionScripting in Flash 5
Creative Sparks: Flash Animation with Joe Sparks
Day Two: January 18
Breakfast Demo: The Macromedia? FlashTM Evolution: Creating Flash Experiences
Being Content with Flash
Data-driven Macromedia Flash sites and applications using ColdFusion
Work Smarter with SmartClips
Advanced ActionScripting for Web Applications
Flash 5 Goes 3D
Deconstructing...You!
The Macromedia Flash Conference Sessions
Day One: January 17
Breakfast Demo: Using Dreamweaver? UltraDevTMand ColdFusion? Studio Together
Matt Robold
This session will showcase the strengths of both Dreamweaver UltraDev and ColdFusion Studio for editing ColdFusion pages. It will cover when to use which editor, and how the two can be utilized together to create the best possible ColdFusion development environment.
8:00 - 8:45
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Flash Usability: Issues and Answers
Eric Wittman and Michael Williams
Just where should you use Flash? And how can you make the Flash experience as reliable as possible? Get the answers to these questions and more at this critical look the usability issues behind Flash. Deciding where Flash fits in " Dealing with bandwidth constraints " The best plug-in and version-detection techniques " How to user-test Flash interfaces and projects
9:00-10:00

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Optimizing Flash Performance
Eric Wittman and Michael Williams
Are visitors skipping over your Flash projects or choosing the non-Flash versions of your navigation scheme? Maybe you're making them wait too long. See how to improve the performance of any Flash project. Using symbols and tweened animations " Optimizing shapes " Smart pre-loading " Using the bandwidth profiler " Designing with fast loading in mind
10:15-11:15

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Flash for Everyone: Authoring for Accessibility
"Flash accessibility" was once a contradiction in terms, but no more. With the Flash Accessibility Kit, you get example code and guidelines for making your Flash content accessible. Learn how to make your Flash projects more inclusive. Flash accessibility issues " Alternative navigation techniques, text descriptions, and more " Future accessibility directions
11:30-12:30

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Sound and Flash
Manuel Clement
Flash can work with sound in several ways, and you can use this to enhance user feedback, set a mood, or sell a product. Hear the best techniques for creating fast-loading, great-sounding audio. From WAV to MP3: sound formats and compression demystified " Tips and shortcuts for Flash's sound-editing controls " Adding sounds to buttons
2:00-3:00

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ActionScripting in Flash 5
Samuel Wan and Eric Wittman
Creating advanced interactivity in Flash means working with actions: sets of instructions that run when specific events occur. Learn the essentials of Flash scripting here. Controlling playback and jumping to URLs " Scripting interface elements and more " Understanding expressions and variables " Tips for assigning, editing, and debugging actions
3:15-4:15

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Creative Sparks: Flash Animation with Joe Sparks
Joe Sparks
Animation is the foundation of Flash. But there's more than one way to make things movein fact, there are several. Learn and laugh as the creator of Shockwave.com's wildly popular Radiskull & Devil Dog cartoon series shows the best character-animation techniques. Keyframes, tweening, symbols, onion-skinning: Flash animation techniques " Motion and shape tweening " Creating bandwidth-friendly animations
4:30-5:30

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The Macromedia Flash Conference Sessions
Day Two: January 18
Breakfast Demo: The Macromedia? FlashTM Evolution: Creating Flash Experiences
Jeremy Clark
As the Web has evolved, so has Macromedia Flash. Not simply an animation tool, Macromedia Flash is the key to designing and delivering not only low-bandwidth Web content, but also engaging applications, user interfaces, presentations, entertainment, rich media ads, training courses, and even television broadcasts. In this session, Macromedia Flash Product Manager Jeremy Clark will explore the ways for you to maximize your skills and profit in these emerging markets.
8:00 - 8:45
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Being Content with Flash
Jared Spool
The secret to making Flash work is in the content. One of today's top usability researchers discusses when Flash is the right presentation medium and when it isn't. See examples of animation that makes a positive difference to the user interface and examples of when it didn't achieve what the designers intended.
9:00-10:00

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Data-driven Macromedia Flash sites and applications using ColdFusion
Allen Ellison
10:15-11:15

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Work Smarter with SmartClips
Phillip Kerman
SmartClips enable you to encapsulate sophisticated programming into code snippets that anyone can use, improving consistency throughout a project and making your team more productive. Learn how to streamline production with SmartClips. How to create and use SmartClips " Create custom user interfaces " Swapping SmartClips on Macromedia Exchange
11:30-12:30

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Advanced ActionScripting for Web Applications
Samuel Wan
Flash is becoming increasingly popular for developing Web applications, and advanced ActionScripting is the key. Using a case-study approach, learn how to ActionScript your way to sophisticated yet easy-to-use Web applications.
2:00-3:00

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Flash 5 Goes 3D
Manuel Clement
From hand tracing to complex modeling software, 3D has come a long way. And thanks to the latest tools, it's easier than ever to integrate 3D content into your Flash projects. Demonstrations and step-by-step tutorials show how to create Flash projects integrating 3D animations and graphics. Creating 3D SWFs with Swift3D and 3D Studio Max plug-ins " Modeling for vector output o Using Flash to improve 3D vector renderings " 3D and ActionScript: what you need to know
3:15-4:15

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Deconstructing...You!
The Macromedia Flash Conference Faculty
Top Flash developers critique several of our attendees' Flash projects. Bring your pencilyour project may be among the ones we evaluate in this lively wrap-up session.
4:30-5:30

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