Create. Manage. Normalize. Deliver. Digital design is more than putting bits on screen or paper,it ’s a process and managing that process is becoming increasingly complex. Our new Digital Workflow event tackles the technologies and process that will help you deal with the challenges of mapping one design to multiple media.
InDesign
InDesign Magic and Power Shortcuts
Sandee Cohen
July 21, 10:15 a.m.
Even if you've already started working with InDesign, this session is guaranteed to teach you more about working with graphics, transparency, and styles — and doing it faster and smarter than ever. Discover how to enhance artwork with ghosting, spotlight effects, and vignettes. See how to take even the most mundane text and jazz it up for stunning results.
But Will It Print? Getting Successful Output From Indesign
Steve Werner
July 21, 11:30 a.m.
InDesign CS gives you potent features to identify potential printing problems. Learn how to preflight, print and PDF your files so that they work the first time: Create transparency effects that print correctly. Find out what your service provider needs to know about InDesign. Learn what PDF/X is and why publishers are asking for it. Discover how to proof and preflight your files.
InDesign Tables - Harness the Power
Steve Werner
July 21, 1:15 p.m.
InDesign CS's table features provide a powerful way to display structured data, whether you're importing data from a spreadsheet or creating a table from scratch: Learn what works when importing data from Excel. Find out how to manipulate the structure of a table. Discover how to make tables that look good with headers and footers and alternating shaded rows. And learn some great table tips and tricks.
Advanced Typography with InDesign & Illustrator
Thomas Phinney
July 21, 2:30 p.m.
Adobe's Thomas Phinney highlights some of the advanced typographic capabilities of InDesign and Illustrator, such as how to exploit their new justification options. Then, it's an in-depth look at how OpenType allows advanced typographic functionality and cross-platform intelligent fonts while still maintaining fully searchable, editable text.
Predictable Color with InDesign CS
Peter Constable
July 21, 3:45 p.m.
The Adobe Creative Suite incorporates a powerful color management system which can help you achieve predictable color output from all of its component applications. With all the power of the color management comes a level of complexity. Learn how to set up you color management settings in the CS applications to ensure optimum reproduction.
InDesign for QuarkXPress Users: Making the Switch
David Blatner
July 21, 5 p.m.
Switching from QuarkXPress to InDesign, or thinking about it? In this session, David Blatner, co-author of InDesign for QuarkXPress Users, will teach you how to leverage your knowledge of XPress to get up to speed with InDesign quickly. Learn the ten "gotchas" for users making the transition.
Version Control-PDF-PDF/X
Content Management and Version Control with Adobe Version Cue
Bob Schaffel
July 22, 10:15 a.m.
The Adobe Creative Suite includes Version Cue, a version control and content management system designed for small to medium-sized workgroups. Version Cue allows seamless file management from all of the Suite’s applications. This session will give you an in-depth look at Version Cue and how it might fit into your workflow.
Annotations and Enhanced PDFs
Sandee Cohen
July 22, 11:30 a.m.
There’s much more to Acrobat than just prepress! This session shows you how to use Acrobat’s editorial and markup tools for review and comments. See how you can combine comments from multiple sources, customize comments, and use the dynamic comment tools. See how custom graphic comments can be added to pages and discover how to use enhanced features such as layers, headers, footers, and watermarks.
Acrobat for Rich Media Presentations
Sandee Cohen
July 22, 1:15 p.m.
Abandon PowerPoint! Cancel Keynote! Everything you need to create exciting, interactive, multimedia presentations is right at your fingertips with Adobe Acrobat. Find out how to add page transitions, navigation buttons and hyperlinks, and self-running kiosk shows all from your favorite desktop publishing applications.
PDF/X: Harness the Power
Leonard Rosenthal
July 22, 2:30 p.m.
Various subsets of PDF known as PDF/X have been codified as international standards, and are gaining increasing acceptance as the file transfer format of choice for publishers in the U.S. and Europe. Whether you are concerned with color management, font management or resource management, these standards are essential to the future of your workflow. Come learn about the features and nuances which differentiate these various standards from one another, and where each fits with your workflow.
Roll Your Own PDF/X Workflow
Leonard Rosenthal
July 22, 3:45 p.m.
From the built-in features of Acrobat 6 Professional and InDesign CS to the Quartz Filter technology in Mac OS X 10.3, numerous affordable tools are now available, which permit publishers to create their own standards-compliant PDF/X files. Attend this session and find out what you need to know to implement an in-house PDF/X production process.
Automated PDF Verification and Repair
Leonard Rosenthal
July 22, 5 p.m.
Developing and maintaining standards such as PDF/X is always a bit of a balancing act. Whether you are creating or receiving PDFs, you need to ensure that the files are complete and conform to your standards —and that the standards themselves are “baseline” versions universally accepted. In this session, we will discuss verification methods and options for automatically repairing or rejecting non-conforming files.
Workflow Automation From Print to Web and Beyond with XML
Tim Cole
July 23, 10:15 a.m.
Before XML, the advantages of the Web—timeliness, interactivity, and low cost of delivery—were offset by unsophisticated presentation options that seldom reflected print content counterparts. But with XML the potential for publishers wanting to present their content in multiple output media is there. We’ll show you how to minimize the effort required to re-purpose the same content for print, the Web, eBooks, and more.
Digital Asset Management: Where Do We Stand
Thad McIlroy
July 23, 11:30 a.m.
Controlling our digital assets always sounded like a great idea. But the implementation was not as easy as the idea made it sound, and the costs were astronomical. DAM is now the fundamental system upon which digital workflows, content management and media agility can flourish. Where do we stand with digital asset management today? Who’s got DAM in place, and who’s still on the sidelines? What are the leading systems, and what does it take to put them in place. Find out how to make a DAM success today.
Automating Production Tasks Through Scripting
Peter Truskier
July 23, 1:15 p.m.
From InDesign and Xpress, to Illustrator and Photoshop. On both Mac and Windows. All of today’s core content creation applications are scriptable to one extent or another. Whether it’s simple scripting of often-repeated tasks or complex multi-application production systems, the power you can unleash with the click of a mouse will save you time and open you up to workflow automation solutions. Find out how to harness this power for yourself.
Weather Central: A Case Study in Automation
Chuck Scoldt
July 23, 2:30 p.m.
Weather Central employs an elegant and elaborate system to produce its daily weather maps for newspapers across the country. Integrating a 4D database, InDesign, XPress, and Illustrator by way of AppleScript, this system translates the work of Weather Central’s forecasters into print-ready documents in each client’s desired file format and style. Come hear Weather Central’s Vice President Chuck Sholt describe and demonstrate its inner workings.
Dynamic Softproofing in Today’s World
Scott Borhauer
July 23, 3:45 p.m.
From scanning and layout to proofing and final output, properly implemented color management systems can help ensure consistent color reproduction and avoid surprises. In this session, we’ll discuss ways for publishers to establish good color communication and management with their clients and printer.
Open Forum “Stump the Chumps”
David Blatner, Peter Truskier, Scott Borhauer
July 23, 5 p.m.
Join us for the last session of the conference where the agenda is YOURS to set. Bring work you’re proud of, your puzzlers, problems, or gripes. We’ll have a number of our speakers (the “Chumps ”) available to try and help answer your questions, but we’re betting that the most valuable contributions will come from you and your fellow attendees.
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