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The User Experience Photoshop Web Video Day 1 and 2 Sessions
The User Experience Workshop
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Part I 9:00 a.m. |
Designing the Next Generation of Web Apps Jeffrey Veen, Adaptive Path
Everyone is talking about Web 2.0 -- it's time to start doing something about it. Join us as we show you the cutting-edge strategies for developing in a Web environment that's changing faster than ever. The step-by-step process and insights about the challenges of working on today's Web are applicable across design projects of all sizes. After completing this workshop, you’ll be able to put these ideas and concrete technical recommendations to work for you.
Join us and:
- Learn how to apply user research techniques—even when you have no time
- See how rich Internet applications and AJAX are changing the way designers solve problems ranging from interaction to architecture
- Learn how AJAX development forces us to rethink every Web design convention
- Get techniques for stripping your project down to just those elements that will be successful based on usability and user insight
- Use simple metrics to figure out your next steps toward Web 2.0 development.
Jeffrey Veen has worked on projects with some of today's most successful Web products, including Flickr, Blogger, TypePad, and the Creative Commons. He's currently building a Web application for Adaptive Path, based on the company's years of experience in innovation and design. You won't want to miss this opportunity for direct access into the process and thinking behind these apps.
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Part 2
2:00 p.m. |
New Advances in Web Content Thinking Jared Spool, User Interface Engineering It's no longer good enough to just have content when users come to your site. You know have to provide the *right* content. How do you know what to include? How do you budget your content development time? How can you tell if you've left out something critical?
Most sites are about driving action. Action requires that users make decisions. Are you providing the right information for them to make their decisions? Is the information provided when the users need it?
The latest research from User Interface Engineering has shown some stunning answers to these questions. Jared Spool will show you how the layers of your site's hierarchy actually support the user's decision making process -- but only when designed properly. He'll also explain UIE's recently published framework for predicting the content your users will need and how you can use it to budget your content development resources.
You'll learn:
- Two important points on the knowledge spectrum: current knowledge and target knowledge
- The difference between tool knowledge and domain knowledge
- The six key types of information that live in the "needs/solution spectrum," including the "needs identification" and "solution refinement" types
- The 3 stages of decision making: winnowing, selecting, and validating
- How proper design of department pages, galleries, and content pages gives confidence to users when making important decisions
You'll see dozens of examples from web sites, including H&R Block, REI,
Peapod, Best Buy, Crutchfield, Netflix, NIH, ZipCar, The Bureau of Labor
Statistics, Pomona College, Procrit, and the Humane Society of America.
Jared Spool is among the world's most effective and knowledgeable communicators on the subject of usability. He has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He's been working in the field of
usability and design since 1978—before the term "usability" was ever associated with computers.
Jared works with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. The conference chair and keynote speaker at the annual User Interface Conference, he is also on the faculty of the Tufts University Gordon Institute.
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Photoshop — February 1
Capture. Enhance. Manage. Deliver. This workshop, specifically developed for any Web developer or designer who has to incorporate graphics into their Web sites, is designed to teach you everything you need to know to produce quality images at the right file size. This all-day Photoshop deep-dive class will begin with a flurry of interface tips to make every Photoshop user faster and more efficient, then move on to specific image correction techniques to make your Web graphics look their best. In the later portion of the day, we’ll cover production tips for reducing file size, automating repetitive production tasks and best practices for incorporating images into Flash-based content.
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| 9:00 a.m. |
Photoshop Power Shortcuts Michael Ninness
Shortcuts, shortcuts, shortcuts! Do you dream in keyboard shortcuts? When you drop your keys, do you think (Ctrl + Z) or [Cmd + Z]? There are so many keyboard shortcuts in Photoshop (over 650!) that someone actually wrote a book just on Photoshop keyboard shortcuts. Crazy, but true. This always popular always-popular session will kick off the conference and teach you the Photoshop shortcuts you can implement into your workflow to immediately improve your productivity. They may not all be flashy, but they are sure to make you smile as you realize how much time and effort they’ll save you.
- Mmm… Scrubby Sliders!
- Changes to window management and the Full Screen Mode
- Interface and navigation tips
- Keyboard shortcuts, and more!
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| 10:30 a.m. |
The Digital Darkroom Michael Ninness
When working with digital images, you often have to deal with the same four problems — the images are the wrong resolution, too dark, too soft or have a color cast. The session will show you how to make the most of your pixels, whether you started with a traditional scan or captured an image with a digital camera. Whether you are going to print or the Web, you will learn how to put your best image forward.
- Perform tonal corrections without sacrificing details
- Instant color cast removal
- Sharpening 101
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| 12:45 p.m. |
Blend Mode Magic Michael Ninness
“Was it Multiply? No. Was it Difference? No. Was it Color Dodge…?” Admit it – The layer blending modes in Photoshop are a big mystery, right? Unless you’re a geek, no one really knows what the heck these things actually do. If you are one of those designers that cycle through the different blend modes in the pop-up menu until the image looks the way you want it, then this session is for you. You’ll learn which blending modes you must memorize, and more importantly, how to incorporate them into your daily workflow in ways you’ve probably never thought of.
- Instant image correction
- Painting with light
- Special Effects
- The Advanced Blending options
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| 2:15 p.m. |
Size Matters— Power Optimization Techniques Michael Ninness
Learn the essential parameters of designing Web graphics that look great, load fast, and encourage return visitors. See how Photoshop and ImageReady combine to combat the evils of bloated graphics. This session will reveal the hidden optimization tools and techniques to squeeze out every extra byte while retaining image quality.
- Resizing vs. Resampling and Crop tool tips
- Channel-based (selective) optimization
- Preserving crisp type edges when saving to JPEG
- Controlling color when saving to GIF
- Automating production with ImageReady Droplets
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| 3:45 p.m. |
Photoshop & Flash: Optimizing Pixels and Workflow Michael Ninness
Getting a layered Photoshop document into Flash used to be a time consuming and labor intensive process of saving out each layer in the Photoshop document as a separate .PNG file, importing each .PNG into Flash independently, converting it into a Symbol, creating a layer, placing each Symbol on its own layer, and then repositioning all the elements to match the original layered layout as it was in Photoshop. With the Export to Flash (.SWF) feature in the new ImageReady CS, this headache finally goes away. This session will also cover how Flash handles embedded bitmap files and how you can control the optimization of each bitmap independently.
- New Export to Flash (SWF) feature in ImageReady CS
- Using Illustrator to prepare Photoshop files for import into Flash
- Using the PSD2FLA Photoshop plug-in
- How to control Flash’s optimization settings for embedded bitmaps
- How to load external JPEGs into a SWF file at runtime
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Michael Ninness grew up in the redwoods of Arcata in Northern California. In 1989 he moved to Seattle to study for a Graphic Design BFA at the University of Washington and fell in love with the Pacific Northwest. He paid his way through design school by teaching his fellow design students, his professors, and the professional design and photography community in Seattle how to use the Adobe and Macromedia design applications. His design career took a permanent turn when he accepted a job at Extensis Corp. in 1997 as the group product manager for digital imaging solutions. After initially resisting the job offer, he was challenged by the hiring manager to “come design the products you’d want to use as a designer”. He’s been hooked on creating design software ever since. After Extensis, he spent three years at Adobe as the LiveMotion group product manager, then nearly two years as a program manager and UI designer at Microsoft, designing new tools for professional UI designers. He is the author of Photoshop 7 Power Shortcuts and is a contributor to Photoshop User and Design Graphics magazines, and he dreams in keyboard shortcuts.
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Web Video — February 1
Planning, Producing, and Delivering Web Video Robert Reinhardt
It's time to go beyond text and graphics. At the full-day Web Video Workshop, you'll learn how.
It's easier and more economical than ever to deliver on-demand and live video. And with broadband penetration growing and video technologies maturing, the quality is better than ever, too.
But which video technology should you use? What technical considerations go into shooting, producing, and compressing high-quality Web video? And what do you when your boss hands you an old videocassette and says it has to be on the Web in a week?
In this full-day workshop, you'll learn the answers to these and other questions. You'll see innovative ways to use video, from product demonstrations and HR training, to news and education.
We'll address both the creative and technical sides of the video equation: planning and shooting video with the Web in mind, production tools, essential HTML, compression and hosting options, and much more. You'll tour the technology landscape, from QuickTime to Windows Media to Real, and see how video upstarts such as Flash and VideoEgg are transforming Web video delivery.
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Robert Reinhardt, VP of the Multimedia Platforms Group for Schematic (www.schematic.com), is internationally regarded as an expert on multimedia application development, particularly in Macromedia Flash. Robert is the lead author of the Flash Bible and Flash ActionScript Bible series (Wiley), as well as Macromedia MX: Building Rich Internet Applications (Macromedia Press). He has developed multimedia courses for educational facilities in Canada and the United States, and is a Macromedia certified instructor for Flash courses at Portland State University. Robert has been a regular featured speaker at the FlashForward, FITC, and SIGGRAPH conferences. Robert is also a partner and writer at Community MX (www.communitymx.com). |
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