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Digital Workflow Sessions

Create. Manage. Normalize. Deliver. Digital design is more than putting bits on screen or paper,it ?s a process and managing that process is becoming increasingly complex. Our new Digital Workflow event tackles the technologies and process that will help you deal with the challenges of mapping one design to multiple media.


InDesign CS Tips and Tricks for Print and eBooks

Steve Werner
February 18, 10:15 a.m.
InDesign 2 brought us power ful new features ? transparency and flattening presets,high-quality typography, tables, and more. InDesign CS builds on these advances and also offers better workspace management, separationand flattening preview, PDF/X export, and new eBook creation features.We ?ll show you how to use these new features to speed your creative andproduction work.

Incorporating QuarkXPress 6 into Your Workflow
Steve Werner
February 18, 11:30 a.m.
With version 6, Quark XPress has made its transition to a Mac OS X only application.It of fers new ways of working with projects and layouts, text synchronization, the incorporation of the Jaws RIP for creating PDFs and high-resolution previews. We ?ll examine how to incorporate this new version into your workflow, and help you deal with the bumps on the road that come with a new application version.

Illustrator CS Power Tips and Tricks
Sandee Cohen
February 18, 1:15 p.m.
You don?t have to be an artist to create exceptional graphics in Illustrator CS. Discover how even the most simple shapes can be turned into exciting three-dimensional and perspective graphics. See how the new OpenType features make it easy to create sophisticated text with ligatures, swashes, and fractions. Learn how the Live Effects such as Scribble can be used for both artwork and text. And discover how it all can be automatically applied using Illustrator?s Graphic Styles and Symbols.

Automating Production Tasks Through Scripting
Peter Truskier
February 18, 2:30 p.m.
From InDesign and Xpress, to Illustrator and Photoshop. On both Mac and Windows. All of today ?s core content-creation applications are scriptable to one extent or another. Whether it?s simple scripting of of ten-repeated tasks or complex multi-application production systems, the power you can unleash with the click of a mouse will save you time and open you up to workflow automation solutions. Find out how to harness this power for yourself.

Optimizing File Verification: Preflight, Midflight, or Postflight?
Leonard Rosenthal
February 18, 3:45 p.m.
Integrity is rarely a valid presupposition in many workflow scenarios. However, a minimal amount must be ensured throughout the production process. How do you ensure a reasonable balance between checks and productivity? Based on your workflow and deliverable file type, what are the appropriate points in your process to run automated file integrity and compliance checks? We?ll explore the ins and outs of this question, and come up with some possibly surprising conclusions that keep your projects moving quickly without compromising quality.

Blast Through to the Future: Get Up to Speed with New Technologies
David Blatner
February 18, 5 p.m.

Publishing applications have long been dead-end streets where all your content arrives and then sits forever more. But the future of publishing is in open streets where your content moves freely, thanks to XML, interapplication communication, and automation. Publishing efficiency expert Blatner explores how these new workflows help speed up production and get you home for dinner earlier. Stick around for fun tips, tricks, and techniques.

Annotations and Enhanced PDFs
Sandee Cohen
February 19, 10:15 a.m.
There ?s much more to Acrobat than just prepress! This session shows you how to use Acrobat ?s editorial and markup tools for review and comments. See how you can combine comments from multiple sources, customize comments, and use the dynamic comment tools. See how custom graphic comments can be added to pages and discover how to use enhanced features such as layers, headers, footers, and watermarks.

Weather Central:A Case Study in Automation
Chuck Sholdt
February 19, 11:30 a.m.
Weather Central employs an elegant and elaborate system to produce its daily weather maps for newspapers across the country. Integrating a 4D database, InDesign, XPress, and Illustrator by way of AppleScript, this system translates the work of Weather Central?s forecasters into print-ready documents in each client?s desired file format and style. Come hear Weather Central?s Vice President Chuck Sholt describe and demonstrate its inner workings.

Automation Tools: A Survey
Peter Truskier
February 19, 1:15 p.m.
In building automated production systems users can employ a wide range of tools to create robust and user-friendly systems. This session will provide an overview from scripting and programming tools such as AppleScript Studio, RealBASIC, and Visual Basic to hot-folder-capable production applications like Adobe Acrobat Distiller, CaslonSoft?s Caslon Flow, and Dalim Twist.

PDF/X - Advantages of adopting a PDF/X workflow
Dwight Kelly
February 19, 2:30 p.m.
PDF/X-1a and PDF/X-3 are international standardized file formats for exchanging prepress pages in a reliable manner. PDF/X is rapidly being adopted as the file format of choice for advertisers and publishers in the U.S. and Europe. Come learn about the advantages and disadvantages of each format, what's next for PDF/X, and why you should adopt PDF/X for your workflow.

Roll Your Own PDF/X Workflow
Peter Truskier
February 19, 3:45 p.m.
From the built-in features of Acrobat 6 Professional and InDesign CS to the Quartz Filter technology in Mac OS X 10.3, numerous affordable tools are now available which permit publishers to create their own standards-compliant PDF/X files. Attend this session and find out what you need to know to implement an in-house PDF/X production process.

Migrating Your Clients to PDF/X
Linda Manes Goodwin
February 19, 5 p.m.
Convincing your clients to submit their work as PDF/X files is as much about psychology as it is technology. You can make your life simpler by gently bringing them around to the many benefits this process ensures, all the while remembering that how you approach migration depends on whether you ?re creating and sending files, or if you?re at the site receiving them. This session will explore real world experiences in implementing and managing such a migration from both sides.

Automated PDF Verification and Repair
Leonard Rosenthal
February 20, 10:15 a.m.
Developing and maintaining standards such as PDF/X is always a bit of a balancing act . Whether you are creating or receiving PDFs, you need to ensure that the files are complete and conform to your standards ? and that the standards themselves are ?baseline? versions universally accepted. In this session, we will discuss verification methods and options for automatically repairing or rejecting non-conforming files.

Digital Asset Management ? Where Do We Stand?
Thad McIlroy
February 20, 11:30 a.m.
Controlling our digital assets always sounded like a great idea. But the implementation was not as easy as the idea made it sound, and the costs were astronomical. DAM is now the fundamental system upon which digital workflows, content management and media agility can flourish. Where do we stand with digital asset management today? Who?s got DAM in place, and who?s still on the sidelines? What are the leading systems, and what does it take to put them in place. Find out how to make a DAM success today.

Content Management and Version Control with Adobe Version Cue
Bob Schaffel
February 20, 1:15 p.m.
The Adobe Creative Suite includes Version Cue, a version control and content management system designed for small to medium-sized workgroups. Version Cue allows seamless file management from all of the Suite?s applications. This session will give you an in-depth look at Version Cue and how it might fit into your workflow.

How to Create eBooks from Your Print Assets
Jeff Zias and Sunny Waugh
February 20, 2:30 p.m.
Digital publishing is the newest form that enables print publications to reach a broader audience,gain economies of scale, and increase circulation. Readers get the same content, the same graphics, and the same look-and-feel of print magazines ? in a format they prefer! Come see how publishers can turn their print production investment into digital revenue by leveraging their current assets.

In-House RIPs: A Survey
Jim Birkenseer, Dwight Kelly and Elizabeth Wimmer
February 20, 3:45 p.m.
In order to be printed, every page must ultimately be processed by a RIP (Raster Image Processor)Depending on your workflow, this may happen at the publisher?s site, a prepress provider, or the printing plant. But what about taking on the RIP experience in house ? will it ultimately save you time and money, or is it logistically too complicated to tackle with your internal team? Find out if in-house RIPping makes sense for you. Our panel of vendors and users will explore the workflow and equipment options available to publishers like you.

Tune-up Your Color Management Workflow
Brian Gaughen
February 20, 5 p.m.
From photography and scanning to proofing and final output, properly implemented color management systems can help ensure consistent color reproduction and avoid surprises. In this session, we?ll discuss ways for publishers to establish good color communication and management with their clients and printer.


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