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Visual Studio Magazine Rate Card No. 1
(Effective January, 2002 Issue)
Rates current through October 18
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??Black & White Advertising Rates*
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| ? |
Full Page |
2/3 Page |
1/2 Island |
1/2 H/V |
1/3 Page |
1/4 Page |
| 1X |
$12,580 |
$9,940 |
$8,175 |
$7,295 |
$5,280 |
$4,155 |
| 3X |
$12,200 |
$9,640 |
$7,930 |
$7,075 |
$5,125 |
$4,030 |
| 7X |
$11,590 |
$9,160 |
$7,530 |
$6,725 |
$4,865 |
$3,825 |
| 12X |
$11,360 |
$8,950 |
$7,382 |
$6,590 |
$4,770 |
$3,750 |
| 14X |
$10,660 |
$8,425 |
$6,935 |
$6,185 |
$4,475 |
$3,520 |
| 21X |
$10,340 |
$8,170 |
$6,725 |
$6,000 |
$4,340 |
$3,410 |
| 28X |
$9,615 |
$7,600 |
$6,255 |
$5,580 |
$4,040 |
$3,175 |
| 42X |
$8,940 |
$7,065 |
$5,815 |
$5,190 |
$3,760 |
$2,955 |
| 56X |
$8,670 |
$6,850 |
$5,645 |
$5,030 |
$3,645 |
$2,870 |
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* Frequency based on the number of advertisements placed in a 12-month period.
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??Position Charges
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| Cover Four |
30% above earned rate |
| Cover Two/Page One |
25% above earned rate |
| Opposite TOC |
20% above earned rate |
| Opposite Ed Note |
20% above earned rate |
| Cover Three |
20% above earned rate |
| Other Premium Positions |
15% above earned rate |
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??Color Charges
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| Four-Color Rates |
Earned rate plus $2,000 |
| Two-Color Rates |
Earned rate plus $1,200 |
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(Two-color ads must be submitted using two of the four process colors: C, M, Y, or K)
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