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Latest BPA |
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Click here to review the 12/04 BPA circulation statement. (pdf)
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MarketWatch
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Visual Studio Magazine |
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2006 Rates
Rate Card No. 5
(Effective January, 2006 Issue)
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Black & White Advertising Rates
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Full Page |
2/3 Page |
1/2 Island |
1/2 H/V |
1/3 Page |
1/4 Page |
| 1X |
$14,280 |
$11,070 |
$9,110 |
$8,125 |
$5,585 |
$4,625 |
| 3X |
$13,850 |
$10,740 |
$8,835 |
$7,880 |
$5,710 |
$4,490 |
| 7X |
$13,160 |
$10,200 |
$8,390 |
$7,490 |
$5,420 |
$4,260 |
| 12x |
$12,900 |
$10,000 |
$8,222 |
$7,340 |
$5,315 |
$4,175 |
| 14x |
$12,100 |
$9,385 |
$7,725 |
$6,885 |
$4,985 |
$3,920 |
| 21x |
$11,740 |
$9,100 |
$7,490 |
$6,685 |
$4,840 |
$3,805 |
| 28x |
$10,920 |
$8,465 |
$6,965 |
$6,215 |
$4,500 |
$3,540 |
| 42x |
$10,150 |
$7,865 |
$6,480 |
$5,780 |
$4,185 |
$3,295 |
| 56x |
$9,850 |
$7,635 |
$6,285 |
$5,605 |
$4,065 |
$3,195 |
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Frequency based on the number of advertisements placed in a 12-month period.
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Position Charges
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| Cover Two* |
25% above earned rate |
| Page One |
20% above earned rate |
| Cover Three |
20% above earned rate |
| Cover Four |
30% above earned rate |
| Other Premium Positions |
15% above earned rate |
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*Sold only as a spread.
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Color Charges
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| Four-Color |
$2,000 |
| Two-Color |
$1,250 |
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(Two-color ads must be submitted using two of the four process colors: C, M, Y, or K)
FTP Network Discount
Advertisers running frequencies above twelve insertions in multiple FTP titles earn combined frequency discounts.
Agency Discount
Standard 15% agency discount applies for ROP advertising. |
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Integrated Marketing Programs |
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FTPNetwork
Leverage your marketing dollars across a range of FTP products to reach more than a million pro-
fessional developers and IT managers.
Click here
Custom Publishing
Tap into the extensive publishing and marketing expertise of FTP. Click here
FTP Research
Find out what makes IT development pros tickbuying patterns, annual budgets, spending authority, language usage trends, adoption trends, and more. Click here
List Rentals
Subscriber lists are available for rent. Click here
Reprints
Get reprints of articles from any FTP magazine. Click here
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