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2004 Reader's
Survey |
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This year, our readers will influence the purchase of $2.3 million in computer equipment, tools, software and services for their companies. Get an insider's look at your target market. Click here for the 2004 Readers' Survey Summary.
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MarketWatch
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Windows Server System Magazine |
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WSSM Readers Represent the Most Important Segments of the IT Market
Windows Server System Magazine (WSSM) readers are qualified by the fact that they are deploying Windows Server 2003. They are working on the leading edge, and they have the power to buy. Migration to a new network platform is a strategic as well as technical issue. WSSM writes to technical managers as well as systems administrators and IT staffthe two critical segments in the IT market.
| WSSM Subscribers Are Technical Managers & IT Systems and Network Administrators |
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WSSM Subscribers are:
- Technical Managersthese powerful decision makers make up that critical, highly influential layer that identifies need, tests new products, selects brands, and drives the implementation of new technologies.
- Technical directors
- Project leaders and supervisors
- Computer operations managers
- Chief engineers
- Strategic architects
- IT Professionalsthe backbone of IT, these are the people who put it all together.
- Network managers
- Systems administrators
- Database administrators
- Exchange administrators
- Systems architects
- Systems engineers
- Systems analysts
Half of WSSM Subscribers Control More Than 80% of the Enterprise Technology Budget
WSSM readers are your best market for new technology tools and services. They are implementing new technology and need new tools to deploy new, complex systems. This is a very active and responsive readership. As a result of reading WSSM, they discuss new technology, log on to advertisers' Web sites, and download products for evaluation.
Actions taken as a result of reading WSSM
| Passed on information of interest to a colleague |
77% |
| Discussed implementing a new solution with a colleague |
62% |
| Logged on to an advertiser's Web site |
57% |
| Downloaded a product for evaluation |
51% |
WSSM subscribers are central to the purchasing process in their companies. They influence, select, recommend, and authorize technical purchasing. And they control the lion's share of their enterprise's technology budget.
Subscribers' involvement in the technical purchasing process
| Identify need |
75% |
| Recommend/specify brands/suppliers |
78% |
| Evaluate products and services |
78% |
| Help set corporate standards |
48% |
© 2005 Fawcette Technical Publications, Inc. Windows Server System is used by Fawcette Technical Publications, Inc. under license from Microsoft Corp. Product or service names mentioned herein are the trademarks of their respective owners.
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